Is it ok for guys…

As part of Find Your Magic and making grooming “ok”, Axe had to tackle the insecurities - big and small - that were holding guys back.

But what often makes male insecurities hard to tackle is that the last thing guys will do is actually tell anyone what they are. This led us to Google, to the data, and to what turned out to be hundreds of thousands of “is it ok for guys to…” queries, in every country and every language.

We used SEO and the help of Wiley, Antony Joshua, Tom Daley and many others to answer guys’ real questions about everything from yoga, to cooking, to crying with targeted content.